NAVAS LOPEZ, JOSE EMILIO / GUERRAS MARTIN, LUIS ANGEL
The main purpose of this book is to be used for the higher education ofundergraduates in Business Administration and Management and othersimilar degree courses who have an interest in subjects related toManagement and Strategy, and who are studying the syllabus in English.The text is especially recommended for short courses, and has beenadapted to the teaching methods proposed by the European HigherEducation Area (Bologna Process).It is also of use as an introduction to the subject for post-graduatestudents on courses at universities, business schools and similarinstitutions, in subjects related to Strategy, as well as a requiredreference tool for all those professionals and business executives whofrom a practical perspective assume a predominantly applied view ofbusiness and are responsible for managing and advising firms.Through this three-pronged approach, the book is an introductoryhandbook that covers the more salient issues and problems that makeup the theoretical corpus of the management model referred to asStrategic Management.www.guerrasynavas.com
