JOHNSON, GERRY
Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn't be without.
1 Introducing Strategy
Part I - THE STRATEGIC POSITION
Introduction to Part I
2 The environment
3 Strategic Capabilities
4 Strategic Purpose
5 Culture and Strategy
Commentary on Part I The Strategic Position
Part II - STRATEGIC CHOICES
Introduction to Part II
6 Business Strategy
7 Corporate strategy and diversification
8 International strategy
9 Innovation and entrepreneurship
10 Mergers, acquisitions and alliances
Commentary on Part II Strategic Choices
Part III - STRATEGY IN ACTION
Introduction to Part III
11 Evaluation strategies
12 Strategy development processes
13 Organising for success
14 Leadership and strategic change
15 The practice of strategy
Commentary on Part III Strategy in Action
