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DESIGNING AND MANAGING A RESEARCH PROJECT : A BUSINESS STUDENT´S GUIDE.
Título:
DESIGNING AND MANAGING A RESEARCH PROJECT : A BUSINESS STUDENT´S GUIDE.
Subtítulo:
Autor:
POLONSKY, MICHAEL J.
Editorial:
SAGE PUBLICATIONS LTD.
Año de edición:
2019
ISBN:
978-1-5443-1646-8
disponibilidad:
NO DISPONIBLE PREGUNTAR POR EMAIL TIEMPO
Colección:
< Genérica >
85,70 € Comprar

Sinopsis

Drawing on their many years of experience in supervising student projects, Michael Jay Polonsky and David S. Waller provide examples of actual research problems and include important topics such as supervision, group work, ethics, the literature review and both qualitative and quantitative data analysis. The fourth edition has been updated to include an integrated case throughout on ´high performance shoes´, robust coverage of questionnaire design and increased exposure of institutional review boards.