Búsqueda de LIBROS DEL AUTOR: schiffman leon

4 resultados

  • CONSUMER BEHAVIOR
    SCHIFFMAN, LEON / JOSEPH WISENBLIT
    For undergraduate and graduate courses in consumer behaviour. u003cpu003eConsumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand mana...
    NO DISPONIBLE PREGUNTAR POR EMAIL TIEMPO

    89,50 €

  • COMPORTAMIENTO DEL CONSUMIDOR. DECIMA EDICION
    SCHIFFMAN, LEON
    En esta décima edición de Comportamiento del consumidor se pone énfasis en la influencia de los nuevos medios de comunicación y en la habilidad de los mercadólogos para aprender más acerca de las compras de los clientes y con ello poder llegar a los mercados meta con mayor precisión. Asimismo, esta nueva edición se enfoca estratégicamente en el análisis del comportamiento del c...
    Agotado

    64,00 €

  • CONSUMER BEHAVIOR
    SCHIFFMAN, LEON
    Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consu...
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    260,00 €

  • CONSUMER BEHAVIOR 2018
    SCHIFFMAN, LEON
    For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behaviorConsumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this tex...
    NO DISPONIBLE PREGUNTAR POR EMAIL TIEMPO

    240,00 €