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TOURISM : THE BUSINESS OF HOSPITALITY AND TRAVEL

COOK, ROY A.

For Introductory Hospitality or Tourism courses. ´ ´ Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrat...

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73,79 €

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Búsqueda de LIBROS DEL AUTOR: cook roy a

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